Benjamin Kepple

Now, I Am Alarmed

DID I MISS SOMETHING? Since when did the Government Employees Insurance Co. try to get "cool" and "with it?" It's an insurance company. It's a subsidiary of Berkshire Hathaway. It has 22,000 employees and billions of dollars in annual revenues. In short, it is not supposed to be cool and with it.

Still, I'm pretty damned impressed with the firm's Subservient Chicken-like marketing campaign, in which one may snoop around the GEICO Cavemen's Crib. It's pretty clever.

-------

ALSO: GEICO's media strategy, explained.