May 06, 2009

Hello Cleveland!

OFFICIAL TOURISM ADS always have a bit of lameness associated with them. This is not often the fault of the advertising people who create the spots, but rather, it's indicative of the rather difficult subject material with which they have to work.

Take Cleveland, for instance. Now, you would think a tourism ad involving Cleveland would involve a thirty-second slow-motion clip of LeBron James slam-dunking a basketball, and that's all. After all, Mr James is cool. Thus, by extension, Cleveland is cool. But no. Instead, whomever conducts tourism campaigns for Cleveland came up with a lame-o five minute video extolling the virtues of The Forest City. And here it is:

Now, normally, I wouldn't post such a video, because it's lame -- and for the following reasons:

* The narrator is woefully miscast. He was clearly chosen as a blue-collar, steelworker type. However, he then goes on to spend the first minute going on about the cultural wonders of Cleveland, such as its symphony (which is admittedly quite good). The trouble is, you can't help but think the steelworker would prefer having a Bud and listening to Bob Seger after his shift at the foundry.
* Cleveland ... stretches a bit. For instance, around the second minute, the movie focuses on the Pro Football Hall of Fame, which is not in Cleveland. It's in Canton, which is not only not in Cleveland, but 60 miles away and closer to Akron.
* Also, at 2:23 in the video, the Pro Football Hall of Fame clip clearly shows a Steelers jersey in the background, said jersey appearing to be that of "Mean Joe" Greene.
* The clip, which is an amazing five minutes and twelve seconds long, does not focus on sports until the final minute. This is ridiculous, considering going to a sporting event in Cleveland is an amazing experience. I have known people who were so impressed by what they saw that they raved about it decades later. It's not so much the prowess of the athletes but rather the passion and excitement sports fans in Cleveland show for their teams that makes it a fun time.

But hey. I did post the video. Also, it presents a great backdrop for the following video to which I was recently alerted. This was posted on YouTube showing tourists ... well, a different side of Cleveland. (Do note: if you're at work, put on your headphones, 'cause there's not-appropriate-for-work language in it, unless you're a journalist).

"Hastily Made Cleveland Tourism Video"

The video was made by a Clevelander, so don't take it too seriously. Besides, Cleveland isn't all that bad of a place -- and I'm not laughing too hard. At the rate things are going, I may be back there in a year and a half.

Posted by Benjamin Kepple at May 6, 2009 10:51 PM | TrackBack
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