July 10, 2007

Sometimes, A Picture Says a Thousand Words ...

... AND SOMETIMES, IT SAYS but a few. In the case of the following image, I would submit the picture says just 84 words, which are these:

Professional football in America is a special game -- a unique game. Played nowhere else on Earth, it is a rare game. The men who play it make it so. Pro football is a mirror of early America -- reflecting toughness, courage and self-denial. That's in stark contrast to Major League Baseball, which couldn't muster up toughness, courage and self-denial among its players even if the stadium hawkers were selling them at a discount. Gawd. Ooooooooh, it's sprinkling -- quick, go get the tarp!

Yes, the Boys of Summer have decided to make Dane Cook -- the alleged comedian and general societal irritant -- as their post-season pitchman for 2007. Were this a campaign for breakfast cereal or something, I'd blame McCann Erickson, the ad agency behind this boondoggle. But MLB should have known better and so I must lay the blame solely at their feet. What the hell were they thinking?

I mean, look at the guy. As many have already noted, Dane-o looks like a complete douchebag. Not only that, Don Cheadle has more gravitas in his pinky finger than Dane Cook has in his entire body. So if MLB's goal was to highlight the great stories of baseball's past, why use this lump to do it? I mean, I don't know about you guys, but Cook doesn't inspire me to think about past glories and champions of years past; rather, he inspires me to think about how cool it would be if someone hit him repeatedly with a two-by-four.

But don't just take my word for it. Go have a look at the comments at Deadspin, which are decidedly against MLB's decision in the matter. There's the aggrieved fan who wrote: "Major League Baseball: Trying really hard to make its most die hard fans hate it since 1995." There's the clever copywriter who quipped: "I think MLB is up for a Clio in the category of Marketing Douchebaggery." There's the cynical observer who wrote: "Hell, this might even make Red Sox Nation hate itself." And perhaps the unkindest cut came from a fellow in the mid-Atlantic who wrote: "As a Yankees fan, I love this."

Ouch.

Well, let's look at the bright side -- it's only 26 days until the Hall of Fame Game. 26 little days ...

(via Steve Silver, who says simply, "Please. No.")

(with apologies to John Facenda and the rest of the NFL Films gang).

Posted by Benjamin Kepple at July 10, 2007 07:44 PM | TrackBack
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