February 01, 2004

Why We Quit Watching the Halftime Show

WELL. APPARENTLY there's some SHOCK FURY HORROR over this year's Super Bowl half-time show, in which musician Justin Timberlake ripped off part of musician Janet Jackson's dress at the end of their performance. CBS has already apologized for the incident, which prompted a bunch of angry calls to their New York headquarters.

We did not see the incident in question, as we have long avoided watching the Super Bowl's half-time show. We think it an over-hyped, over-produced performance lacking any redeeming value, entertainment or otherwise; and this year's stunts have confirmed that things have not changed. We would further submit that given the advance play for the show, this little incident was likely planned. For aside from the photo showing the tassle -- why a tassle if it wasn't thought out? -- Matt Drudge reports the OK for the stunt was given at CBS' highest echelons.

Our question does not so much have to deal with the incident itself, although we find it quite disappointing that millions of young football fans have likely asked their parents some troublesome questions following it. That said, we do wonder what kind of idiots are in charge of the Columbia Broadcasting Service and its sister Music Television network.

Really, now. Even those involved in American television should have the brains to know it's not smart to broadcast apparent or actual partial-nudity during the year's most-watched broadcast. Especially since the broadcast is mostly being watched by Middle America, which does not put up with such things when children are present. And that goes double if the half-time show was being broadcast to the developing world -- we hope it wasn't -- because many there already consider America decadent due to our sex-drenched popular culture.

However, we are pleased to note that fallout is already taking place; and we look forward to seeing continued consequences for this particularly stupid stunt. Therefore, we would call on the management of Viacom, the parent corporation of both CBS and MTV, to begin sacking those responsible forthwith -- or at least one or two of them. Sometimes, that's all it takes to send the message.

Posted by Benjamin Kepple at February 1, 2004 11:29 PM | TrackBack